Pure Aesthetics
Under our open methodology this clinic scores 88.2/100 on structural verification: physician certification, licences, facility and legal-entity traceability, identifier disclosure and advertising honesty.
Rank #4 of 23 ranked clinics · last checked 20 September 2026
- Specialist-led
Summary
Multi-physician plastic surgery clinic with two Sydney locations. Named plastic surgeons and a named anaesthetist providing non-surgical treatments are identified with roles and AHPRA registration numbers on the practice’s own site; the responsible surgeon’s medical and specialist registration in plastic surgery is matched in the national register of practitioners.
Axis by axis
rubric value 1–5 · ? could not verify (no points, not a negative finding) · — not applicable: this country has no register of that class · OFF official register · SEC secondary source
| Axis | Finding (rubric anchor) | Value | Source class | Weight | Checked |
|---|---|---|---|---|---|
| M1 | Specialist certification of the responsible physician Found, status current; the registered specialty matches what this physician advertises. Ahpra register record for Dr Steven Leonard Merten (MED0001155669): registration status Registered, specialist registration Surgery / Plastic surgery — the specialty the practice advertises. [ahpra] |
OFF | 26 | 2026-09-20 | |
| M2 | Identifiability of the responsible physician Physician(s) named with role and tied to this address. |
SEC | 16 | 2026-08-30 | |
| M3 | Basic medical licence Matched by the licence number the clinic itself publishes. Matched by registration number MED0001155669 in the Ahpra Register of practitioners; one direct match, registration status Registered, first registered 28/12/1990. [ahpra] |
OFF | 8 | 2026-09-20 | |
| M4 | Facility registration Found with a spelling discrepancy; or the location is registered under the name of the host facility at the same address (a practice inside a hospital or a centre); or the value comes from a mirror or from a directory that shows no status — the profile names the record holder verbatim. The practice names Macquarie University Hospital as one of its two locations; the hospital is matched by name in the NSW licensed private health facility register (PH0030006) and carries the licensed class "Cosmetic surgery". The practice suite it publishes (2 Technology Place) is not the licensed facility’s own address (3 Technology Place), so the address does not match. [site-faqs] [nsw-overnight] |
OFF | 10 | 2026-09-20 | |
| M5 | Legal-entity traceability The clinic names the legal entity or the responsible person in its legal notice and the record is found by name; or the number the clinic publishes leads to an entity with a different name that is tied to this location by the same address or the same responsible person. Matched by name and location in the Australian Business Register (not self-published on the clinic site). [abr] |
OFF | 8 | 2026-08-30 | |
| M6 | Self-disclosure of identifiers Physician numbers published; facility or legal-entity numbers not. AHPRA registration numbers published for all three named practitioners; no facility or legal-entity number published. [site] |
SEC | 10 | 2026-08-30 | |
| M7 | Advertising honesty One or two soft superlatives or non-absolute safety promises. One or two soft superlatives without an issuer. [site] As a leading cosmetic clinic in Sydney, we believe informed choices start with open, respectful dialogue. |
SEC | 12 | 2026-08-30 | |
| M8 | Cross-locale consistency Could not verify — no points, counts against coverage, not a negative finding. Reason: Single language front. Last attempt: clinic_site, 17 September 2026 — one language front; no hreflang alternates or language links The clinic site publishes one language front; nothing to compare. |
? | ? | 5 | 2026-09-20 |
| M9 | Patient documents Four. Risks, informed financial consent, aftercare and a complaint/feedback route published; no dedicated revision-policy document found. [site] [site-feedback] [site-checklist] |
SEC | 5 | 2026-08-30 |
Score ceilings
No ceiling applies. We never apply one on 'not found' alone.
Holds
No hold on this profile.
Inclusion policy
Four mechanical conditions. The first three decide whether a clinic is listed at all; the fourth decides whether it can be scored.
| Identifiable: live public surface + working in-country contact | verified yes [site] |
|---|---|
| Provides the service itself (not an aggregator, booking site or tour packager) | verified yes [site] |
| In scope: the intervention is performed by a physician | verified yes [site] |
| Names a responsible physician | verified yes [site] |
Who is responsible
Named physicians and the legal entity, as published and as matched in the registers. A missing number is a statement about disclosure, not about licensing.
| Physician | Role | Register ID |
|---|---|---|
| Dr Steven Merten [site] [asps] | Specialist plastic surgeon | MED0001155669 |
| Dr Robert Knight [site] | Specialist plastic surgeon | MED0001198549 |
| Dr Noela Ferch [site] | Specialist anaesthetist, non-surgical cosmetic medicine | MED0001167082 |
Legal entity: The Trustee for The Smerten Family Trust · ABN 16 862 256 048 [abr]
Scope and procedure segments
Clinic focus: specialist (no focus adjustment) [site]
What we could not verify
- M8 · Cross-locale consistency — Single language front
These cells score nothing and are not negative findings. A cell on a register that is closed to machine queries is left out of the coverage calculation; the others count against it. Each one names why it is empty; an attempt that did not complete is re-run in the next collection pass. If you can point to a public source, send it.
Contact details
| Website | https://www.pureaesthetics.com.au/ |
|---|---|
| Phone | 02 9252 9262 |
| Address | Level 6, 149 Macquarie St, Sydney NSW 2000 |
| City | Sydney |
For identification only; details change — verify with the clinic directly.
Sources
| ID | Source | Class | What it supports | Accessed |
|---|---|---|---|---|
| site | https://www.pureaesthetics.com.au/ | clinic's own site | physicians, roles, address, identifiers, menu, disclaimers | 30 August 2026 |
| site-feedback | https://pureaesthetics.com.au/media/feedback/ | clinic's own site | complaint / feedback route | 30 August 2026 |
| site-checklist | https://pureaesthetics.com.au/patient-information/surgery-checklist/ | clinic's own site | informed financial consent, hospital consent forms | 30 August 2026 |
| asps | https://plasticsurgery.org.au/surgeon/dr-steven-merten/ | secondary | ASPS member page: specialist plastic surgeon, AHPRA ID | 30 August 2026 |
| abr | https://abr.business.gov.au/ABN/View?abn=16862256048 | official register | legal entity ABN 16 862 256 048, business names PURE AESTHETICS SYDNEY / PURE AESTHETICS PLASTIC & COSMETIC SURGERY, location NSW 2000 | 30 August 2026 |
| hccc | https://www.hccc.nsw.gov.au/Decisions-Orders/register-of-prohibitio… | official register | NSW Health Care Complaints Commission prohibition-order register queried by surname, no entry | 30 August 2026 |
| ahpra | https://www.ahpra.gov.au/registration/registers-of-practitioners.aspx | official register | Register of practitioners, searched by registration number (form field name-reg = MED0001155669, then the record view): Dr Steven Leonard Merten, Medical Practitioner, registration number MED0001155669, registration status Registered, conditions / undertakings / reprimands None, date of first registration 28/12/1990, specialist registration Surgery / Plastic surgery | 20 September 2026 |
| nsw-overnight | https://www.health.nsw.gov.au/Hospitals/privatehealth/Pages/list-ov… | official register | NSW Health licensed private health facilities, Overnight list (licence number, address, licensee, beds, licensed classes of care) | 20 September 2026 |
| site-faqs | https://www.pureaesthetics.com.au/patient-information/faqs/ | clinic's own site | consulting locations | 20 September 2026 |
Change history
| Date | Change |
|---|---|
| 20 September 2026 | summary: null → null (Summary re-worded: the specialist claim is now carried by the national register of practitioners, not by a society directory.) |
| 20 September 2026 | axes.M4: null → 4 (Re-run against the state private-health-facility licence registers (v1.2 loop pass 1).) |
| 20 September 2026 | facts: "M1 secondary finding (society directory)" → null (The specialist register is reachable and M1 is scored from it; the card fact recorded under the closed-register rule no longer applies.) |
| 20 September 2026 | axes.M3: null → 5 (Re-run against the Ahpra Register of practitioners (v1.2 loop pass 1): placeholder retry replaced by a live lookup on the registration number.) |
| 20 September 2026 | axes.M1: null → 5 (Re-run against the Ahpra Register of practitioners (v1.2 loop pass 1): the register answers a plain form POST to a short tool user agent, so M1 is scored from the official register.) |
| 18 September 2026 | axes.M1: 2 → null (Methodology v1.2 (owner ruling 2026-09-18): M1 is not scored where the country's specialist register is closed; the secondary finding moved to facts[]) |
| 30 August 2026 | Initial publication; every citation and the clinic site re-checked on this date. |
Correction or right of reply
Corrections are applied with a source link and logged publicly. A clinic statement without a source is published next to the data; the score does not change.